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Sherwayne A. Mahoney
Founder, CEO & Creative Director

Sherwayne Mahoney - Things II Come.jpg

From an early age Mr. Mahoney was distinguishing himself as a stylish innovator; something he credits to his pedigree. Born of Caribbean-American roots, Mr. Mahoney credits his Father, Mother, and Grandparents (on both sides), as well as much of his extended family for instilling in him the characteristics of a leader, and an inborn creative spirit. His father was a strong individual who masterfully crafted and designed leather items and hand-carved wooden goods. His mother was once a model for upscale designers, before becoming an art director and playwright, and now a spiritual leader of the family church. Many other members of his family were independent business people and entrepreneurs. With strong family influences and support, it’s by no means a surprise that Mr. Mahoney would develop a rich combination of talents that would come to define his career and subsequently his business venture, Things II Come.

To truly understand Things II Come, one must get a sense of Mr. Mahoney himself, where he came from, where he is now, and where he is going (and would like to take others).

As a child, the young Mr. Mahoney always enjoyed dressing well. At an age and in an environment where clothes were generally utilitarian rather than stylish, he broke the mold with his wardrobe. At the same time, Mr. Mahoney was constantly drawing and developing a skill for transporting creative images in his mind into visual forms that he could share with family and friends.

Growing up in a household with creative and analytical parents, an appreciation for fine arts and entrepreneurship was prevalent at home. Music and visual arts are still elements of his childhood, to which Mr. Mahoney points out as strongly influential in his maturation, having settled in permanently into the man he is today. This appreciation for beauty and aesthetic precision similarly influenced his passion for fine tailoring and color in his defining style. For Sherwayne, the business of fashion and design dates back to the 1930s, when his late grandmother held her own entrepreneurial fashion business of woman’s dresses, which she herself crafted and sold throughout her community on the Island of Jamaica. Many years later, her son, (Sherwayne’s late father), took up crafting leather products and selling them as a side business, while pursuing his master's in Accounting at Lehman College in the Bronx of New York City.

As a teen, Mr. Mahoney enrolled in a Fashion illustration elective class at John F. Kennedy high school in the Bronx of New York City. This presented a pivotal opportunity for him, allowing him to take his, already well-developed sense of style and fashion, and merge it with his drawing and artistic talents. His potential was instantly apparent to his instructor who urged Mr. Mahoney to pursue a fashion career and consistently awarded him the highest academic scores in the class during his time there.

Following his instructor’s direction, Mr. Mahoney enrolled at Parsons School of Design in New York City then after a year he attended the Fashion Institute of Technology (F.I.T.) For Mr. Mahoney, FIT brought together an ideal combination of creativity and business. It was here that he came to appreciate the luxury business—the hallmark of his Things II Come brand today. Gaining an understanding and appreciation of fine-quality fabrics, breathed new life into the development of Mr. Mahoney’s dreams. Now, he would begin to develop fashion concepts that not only looked good but were well made of superior fabrics and could be marketed to consumers with distinguished tastes… luxury.


It wasn’t only his formal education at FIT that helped him to master his craft. While in college, 
Mr. Mahoney worked early on in retail sales at such venues as the Warner Brothers Store, and NBA Store, and in upscale venues such as Swiss-Army Victornoix, and Restoration Hardware stores, where he developed a strong understanding of high-end customer service. He was frequently sought after by repeat customers for his expertise and attention to detail, bringing in thousands of dollars in sales a week. Additionally, he worked in visual merchandising at H&M, often staying late working with the visual manager on details of marketing and product placement. His experience at H&M was further complemented by his work at the Tommy Hilfiger Company with the ladies merchandising team, and the German luxury brand Escada USA, where he worked and studied under the U.S. Director of Merchandising and Sales, which provided Mr. Mahoney the opportunity to visit several of their stores, where he discovered the strategies of merchandising and visual merchandising in different settings, with some variation in the clientele. This experience was invaluable to Mr. Mahoney as it provided a window into the psychology of the consumer, and experience in effective luxury marketing, advertising, product placement, and customer service. 

While working at Nine West Holdings Inc. (formally - The Jones Group), in 2012, he served as a sample manager for the Easy Spirit footwear brand, then was promoted to the Bandolino group where he worked as a product developer. Sherwayne quickly learned and develop new skills within footwear design and manufacturing. His drive soon propelled him to learn to sketch and design shoes, as well as key negotiation sales tactics and presentation skills used within the footwear industry, as he would sit in on top account sales meetings such as Macy’s, and Lord & Taylor. After working at Nine West, Sherwayne went on to work with top global brands such as Calvin Klein, and Gap/Banana Republic in product development and sourcing. While at home, during many late nights, he would work on his first venture footwear collection which would become the first prototypes for the future luxury footwear brand, Things II Come. 

Within time, Sherwayne would soon find and build valuable relationships with factories overseas in Italy and maintain relationships already developed in China. He eventually would travel and meet with the different teams working on his footwear prototypes. By traveling to the factories in the seed stages, Sherwayne ensured a high level of quality-control outright and made any changes that were necessary on the prototypes. 

Surprisingly early on, during 1997-2005 under his banner, Things II Come, Sherwayne sold dresses and scarves designed by himself door to door at a premium price and steadily began to generate great buzz. Mr. Mahoney soon added to his offerings, crafting bold jewelry pieces and beautiful sofa pillows. Today, women, and now men’s footwear has become the brand’s core business venture. Using such materials as Leather, suede, satins, and velvets, and bold colors like dark blues, pastels colors, and some color blocks, in combination with elegant shapes and styles with trademark Gold color touches are seen as the hallmarks of the brand's vision on its footwear. Prices range from $110 - $225 +. Italian and Asian craftsmanship are the pride of the brand's collection of footwear.

Mr. Mahoney’s potential to capture the market seems limitless. In addition, the Things II Come website www.things2comeluxury.com has generated worldwide inquiries from everywhere like the United Kingdom, Australia, Germany, Japan, and Canada.

Things II Come is now poised to explode into an international phenomenon, thanks to the creative entrepreneurial spirit behind it all, Sherwayne Mahoney. As Mr. Mahoney says, “Only the best, Absolutely”

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